Bacardi NH7 Weekendewr 2020

Date

01 Nov - 2024

Role

Art Direction, Web Design, Production

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what we did

The Covid-19 pandemic led Bacardi and OML to explore new ways to execute the 12th edition of the annual indie music festival, NH7 Weekender. Deemed as one of the biggest musical gathering in India, the aim was to provide a similar experience as the on-ground festival to the attendees, which they can access from their homes.

We created a customized web-based solution for the project. A website with interactive animations (designed by Aaquib Wani studios), engaging games, photobooth, live-streaming stages (by Insider.in) were built into this digital replication of the music festival which catered to tens of thousands of music listeners who had tuned in from their homes.